Wednesday, October 8, 2014

1:55 PM

Jason Aymerich ’10S (MBA)

President of Software and Print Solutions, Complemar

Jason Aymerich understands the value of watching things grow. As president of Software and Print Solutions at Complemar, a market-leading global supply chain provider headquartered in Rochester, NY, Aymerich’s career started nearly 20 years ago in the manufacture of highly decorative retail packaging for Fortune 100 consumer packed goods (CPGs). Today, he leads a team of what he considers to be world-class thought leaders in the booming e-commerce industry.

An estimated $1.5 trillion industry, e-commerce is spearheaded by giants like Amazon in the B2C sector. In B2B, Complemar boasts an aggressive growth plan, expansion into the UK, and an impressive 55 percent growth in top-line revenue last year. All this, of course, hasn’t happened by accident.

Complemar provides fulfillment and contract packaging services for businesses. The company processes 3,298 transactions per second, each one of those transactions yielding critical information that Complemar then uses to help its customers better understand their own customers—from a big-picture view down to the most granular measure. “We synchronize the many platforms through which companies do business to simplify and centralize their information,” Aymerich says. “At Simon, I learned that those who are able to centralize information flow and then decentralize the decision making—that is, use that information to advance organizations—are the people who are going to be most successful.”

Joining the company in 2012 was a decision, Aymerich says, driven by a commitment to follow a business model focused on e-commerce versus traditional brick-and-mortar retail. “That’s the future of this [packaging] business, and my job is to see the future. My Executive MBA taught me that and more,” he says. “I gained a broader view of the world, which allowed me to recognize how other companies—other people—face similar challenges, whether it be competition, margins being squeezed, or disruptive technologies. Realizing this really opened my eyes to the fact there is a very real framework we can all use to address these problems.”

Business growth aside, Aymerich—who also has a passion for growing hardwood trees on his 307-acre tree farm in Allegany, NY—certainly appreciates the literal importance of cultivating strong roots. He attributes much of his success to good business acumen, confidence, and as he fondly recalls, the “three-legged stool” analogy resonating in the halls of the Simon School. “You could pretty much answer any question by using the three legs of the stool: assign decision-making rights, create a measurement system, and reward and recognize. This methodology has been ingrained in how I work and how we—as a company—work,” he says. Beyond this, Aymerich’s willingness to wholly pursue every opportunity has always guided him. “I don’t want to have any excuses in my life, and that’s why I’ve worked to give myself every tool I possibly can,” he notes. “We all have that ‘rocking chair moment’ in our minds, and I want to be able to look back on my life and know that I gave myself every opportunity I could to be successful.”

By Andrea Holland

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